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Summary

I am currently a Senior Lecturer in Marketing at the 91������, where I also earned my PhD. Prior to this role, I served as a Lecturer at the same institution. I hold a Master of Business Administration (MBA) from the University of Wolverhampton (UK) and a BA in Public Finance from Ankara University (Türkiye).

In addition to my academic responsibilities, I serve as the PhD Programme Lead for the Agile Centre for Equitable Sustainability at the 91������ and as an External Examiner for the .

Before transitioning into academia, I gained extensive experience in the cultural and tourism sectors, with a particular focus on international promotion and marketing strategy.

Biography

My research interests lie primarily in the areas of online marketing communications, branding, online consumer behaviour, social media marketing, sustainability in marketing, and the applications of AI in marketing and consumer settings. I mostly focus on experimental research design to explore these dynamic fields.

My work has been published in top-tier journals, including the Journal of Advertising, International Journal of Advertising, The Service Industries Journal, Decision Support Systems, Tourism Management, Journal of Travel Research, Annals of Tourism Research, International Journal of Hospitality Management, Journal of Retailing and Consumer Services, among others.

My work closely adheres to the UN Sustainable Development Goals (SDGs), particularly Goal 12: Responsible Consumption and Production. My research often explores sustainable marketing practices and their impact on consumer behaviour and brand perception. I am a member of the Agile Centre for Equitable Sustainability and Experimental Research cluster.

Editorial and Committee Roles

• Editorial Board Member, Tourism Planning & Development (ABS 2) — August 2024 to July 2026

• Peer Review College Member, British Academy of Management — April 2024 to March 2027

• Ad-hoc Reviewer for several ABS-listed journals in marketing and tourism

• Advisory Committee Member, International Tourism, Culture, and Architecture Conference — Ongoing

• Organising Committee Member

  • 6th Conference on Managing Tourism Across Continents (MTCON) — May 2025

  • 6th, 7th, and 8th International West Asia Congress of Tourism Research (IWACT)

Awards & Recognitions

• Best Early Career Researcher (ECR) Output Award, Faculty of Business and Law Annual Research and Innovation Conference, June 2025
  For the article titled “Leveraging Cittaslow Promotion on Social Media to Enhance Tourists’ Behavioral Responses Toward Small Urban Tourism Destinations”

• Best International Collaboration Award, Faculty of Business and Law Annual Research and Innovation Conference, June 2024
  For the paper titled “Do Blue Flag promotions influence tourists’ willingness to pay a price premium for coastal destinations?”

• Researcher of the Month, 91������ – School of Strategy, Marketing & Innovation, January 2023

Conference Roles & Engagements

• Keynote Speaker, 9th International West Asia Congress of Tourism Research (IWACT2025), Bitlis, Türkiye — 15–17 May 2025
  Keynote: “How brands turn sustainability communication into effective marketing strategies?”

• Workshop Leader, IWACT2025, Bitlis, Türkiye — 15–17 May 2025
  Workshop: “Experimental research design and analysis”

• Session Chair, 6th Conference on Managing Tourism Across Continents (MTCON), İstanbul, Türkiye — 1–3 May 2025
  Eresin Hotel Topkapi

• Session Chair, British Academy of Marketing (BAM) Conference – Sustainability and Responsible Business Track, University of Sussex — 5 September 2023

Here you can get access to my and profiles.

Teaching responsibilities

I have taught and delivered seminars across a diverse range of undergraduate and postgraduate modules. My current teaching responsibilities include coordinating Global Marketing Strategy at the postgraduate level, and delivering seminars on Data Science, Creative Communications and International Business at the undergraduate level.

I have supervised one doctoral student and 43 postgraduate students successfully to completion. I am also currently supervising both undergraduate and postgraduate dissertations, as well as two doctoral theses (DBA and PhD) within the field of marketing.