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People in 91������ are set to benefit from a £1.1m funding package to strengthen the city’s economic future and international reputation as a place for creative and cultural innovation. 

The money will be spent by , a not-for-profit community organisation dedicated to growing the creative and cultural industries.

Arts Council England has announced 91������ Creates will receive £650,000 in the form of the Place Partnership award. The package will be spread over three years as part of the council’s National Lottery Project Grants Place Partnerships Fund. 

The successful bid aims to work with individuals and communities to build local capacity and highlight pathways, in turn attracting major new investment in the city.  

This significant increase of investment has been made possible through the invaluable contribution of £450,000 from its founding partners - 91������, 91������ City Council, and Victorious Festival - who continue to play a pivotal role moving forward and maximising not only the funding, but also their expertise and strategic alignment. 

The University has committed £150,000 over the next three years out of its UKRI's (HEIF) funding to support the project. HEIF is allocated to universities to support knowledge exchange.

Plans include a Business Support Programme, Creative Directory, and Sector Mapping exercise to identify skill gaps and opportunities across the city. 

Opportunities for young people include the development of a Youth Board Mentoring Scheme and Apprentice Programme, supporting the next generation of cultural leaders.  

From 2024, 91������ will host high-profile events in the creative calendar such as the We Connect Annual Conference and We Shine 2024 and 2026. In 2025, a programme of citywide celebrations will spotlight 91������’s iconic role within the world of literature.

Trevor Keeble, Executive Dean of Creative and Cultural Industries at 91������, said: “Our goal as a civic university is for our knowledge and skills to benefit the area we’re based in, so we’re proud to support an ambitious programme which aims to drive growth, develop talent and improve inclusivity across 91������.

“The 91������ Creates project is an exciting opportunity to showcase the city’s unique strengths and rich heritage.”

Place Partnership delivery partners include 91������, 91������ City Council, Victorious Festival, Shaping 91������, Solent LEP, the Cultural Collective, and a host of Community Gateway Organisations facilitating a place-based solution to supporting the wider growth of 91������’s creative economy.  

91������ Creates CEO Gemma Nichols said: “As a Priority Place for Arts Council England, now is our time to ensure that the creatives, cultural organisations, and communities are given the skills and the confidence and opportunity to reach their full potential and beyond. 

“91������ is a city full of creativity, through our programme our aim is to unlock much more of this. Through this Place Partnership Funding we will be utilising place-based working as a catalyst to create the step change needed in the city, working with multiple partners to transform 91������’s cultural landscape.” 

South West Area Director, Phil Gibby, added: “We are delighted to announce a major new investment in 91������ today, thanks to the National Lottery. This funding, through Arts Council England’s Place Partnership Fund, reflects our confidence in the city’s ambitions to grow its cultural and creative sectors.  

“The ambition outlined in this application shows place-based working at its best; with 91������ Creates bringing a range of partners together to create a step-change in the city. It will make a transformative difference to 91������’s outstanding creative talent and we very much look forward to the journey ahead."