Key information
UCAS code:
N502
Typical offer:
Relevant HE study leading to a Level 5 qualification.
Clearing Hotline: 023 9284 8090
Showing content for section Overview
Overview
Have your results? Apply now through Clearing
If you have your results, you can apply directly to us now to start in September 2025.
Refine your marketing knowledge and strengthen your skills in both traditional and digital marketing with this BA (Hons) Marketing Top-Up degree.
Learn how to connect with customers, build strong brands, and create effective marketing strategies. Gain hands-on experience, network with industry experts, and apply your learning to real-world projects, while learning how to promote ethical consumption and sustainable practices.
When you finish, you’ll be ready to take on marketing positions across a variety of sectors, from agencies and PR firms to e-commerce and non-profits.
Read more about our business and management researchBusiness and management studies at the 91¸£ÀûÍø is ranked 2nd of the modern universities by research power
Eligibility
This course is open to international, EU and UK students whose first language is not English. A key part of the course is improving your written and spoken business English.
No. 3
influential business school in the world
Financial Times Teaching Power Rankings 2021
Top 30
for student satisfaction
(Times Higher Education, 2024)
Accredited by:
The 91¸£ÀûÍø has earned business accreditation from the AACSB in recognition of the outstanding quality of its business and management education. Less than six percent of the world's schools offering business degree programs hold AACSB business accreditation.
Contact information
Contact AdmissionsClearing Hotline: 023 9284 8090
Clearing is open
This course is available through Clearing.
Have your results? Apply now through Clearing
If you have your results, you can apply directly to us now to start in September 2025.
Guaranteed accommodation
Apply through Clearing and you'll be offered a guaranteed room in halls if you accept your offer within 24 hours of receiving it and apply for accommodation as a new full-time undergraduate student by 9am on 20 August 2025.
We have a variety of affordable accommodation options with en-suite halls from £131 per week.
Clearing FAQs
To work out your UCAS points, use our UCAS Calculator to work out how many UCAS points you have.
The tariff calculator will allow you to see what grades you need to get into your preferred course at 91¸£ÀûÍø.
Even if you don't receive the grades you need, we recommend still calling us on 023 9284 8090 as we still may be able to consider you for a course
You can apply through Clearing if:
- You don't meet the conditions of your offer for your firm (first) or insurance (second) choice courses
- Your exam results are better than you expected and you want to change your course or university
- You don't hold any offers
- You've accepted an offer but changed your mind about the course you want to do
- You're applying for the first time after 30 June 2025
After we make you an offer we'll send you a confirmation email. This email will let you know what you need to do next and it will tell you what you need to provide us. In some instances we may ask you to send us copies of certificates or other information.
If you've previously applied through UCAS you'll need to use your UCAS Hub to accept our offer by adding us as your Clearing choice.
If you're having issues, please contact us on +44 (0)23 9284 8090 or admissions@port.ac.uk
Once you've accepted your Clearing course offer, we'll be in touch with details of available accommodation in the area. This will include our latest hall availability and support to find local rented accommodation via
See our accommodation page for more information.
No, it's not too late and you should make your application for student finance as soon as possible. You don't have to wait for your results. You can make your application now and just amend it when you know where you're going to be.
If you've already applied for your student loan, you'll need to log into your account and update details about your new course/university. If you haven't applied for your student loan yet, don't panic. Apply today – it only takes 30 minutes.
Find out more in our Student finance for Clearing guide.
If you're an EU or international student and you need a visa to study here, you need to start the process quickly as visas can take some time to come through. Get in touch with our visa support team if you have a question or problem.
See more on visa advice.
If you would like further information or guidance, please contact our international office.
Clearing Hotline: 023 9284 8090
Entry requirements
BA (Hons) Marketing (Top-Up) entry requirements
Typical offers
- Relevant HE study leading to a Level 5 qualification, for example an appropriate HND, foundation degree or Advanced Diploma, or 240 credits from year 1 and year 2 of an undergraduate degree (BA/BSc), in a relevant subject.
You may need to have studied specific subjects or GCSEs - .
English language requirements
- English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.
.
We also accept other standard English tests and qualifications, as long as they meet the minimum requirements of your course.
If you don't meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
Typical offers
- Relevant HE study leading to a Level 5 qualification, for example an appropriate HND, foundation degree or Advanced Diploma, or 240 credits from year 1 and year 2 of an undergraduate degree (BA/BSc), in a relevant subject.
You may need to have studied specific subjects or GCSEs - .
English language requirements
- English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.
.
We also accept other standard English tests and qualifications, as long as they meet the minimum requirements of your course.
If you don't meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
We look at more than just your grades
While we consider your grades when making an offer, we also carefully look at your circumstances and other factors to assess your potential. These include whether you live and work in the region and your personal and family circumstances which we assess using established data.
Feel at home in our international community
Over 5,000 international students from over 150 countries study with us. You'll find clubs and societies for everything you can imagine.
In our welcoming and diverse city, you can enjoy a wide range of global cuisine and international food shops.
Explore student life in 91¸£ÀûÍø
Careers and opportunities
Ongoing career support – up to 5 years after you graduate
Get experience while you study, with support to find part-time jobs, volunteering opportunities, and work experience.
Towards the end of your degree and for up to five years after graduation, you’ll receive one-to-one support from our Graduate Recruitment Consultancy to help you find your perfect role.
Ways to enrich your study
Entrepreneurs in Residence Programme (EiR)
We have over 20 experienced business entrepreneurs on our free EiR programme who can help you develop your business idea.
"I have a business idea, but I was not too sure about it. After this meeting, I felt so encouraged and positive about it! I felt so motivated to pursue my business venture. He gave me real life advice and helped me how to approach my ideas."
Rabab El Habchi Mahir meeting EiR Mark Smith
What you'll study
Each module on this course is worth a certain number of credits.
In each year, you need to study modules worth a total of 120 credits. For example, four modules worth 20 credits and one module worth 40 credits.
What you'll study
Core modules
Exploring the models and best practices related to ideation, development and launch, you’ll understand the processes that bring ideas to market.
Analysing factors from sustainability to globalisation, you’ll tackle the contemporary issues impacting development in the modern landscape. This module will equip you with understanding to give you a cutting edge in the jobs market.
With assessments focused on addressing real-world cases, you'll boost your strategic skills to manage initiatives smoothly from vision to rollout, leaving you prepared to champion disruption responsibly across industries ahead.
Explore how brands, communications and incentives can alter behaviours from sustainability to social justice.
With a focus on ethical issues, you'll evaluate tactics to encourage conscious consumption and civic action, and learn to develop hard-hitting campaigns that confront to some of society's most pressing challenges.
This module empowers you to pursue purpose as well as profit, and prepares you to use your marketing skills as a force for good.
Within a series of practical workshops, students will learn about key tools and technologies that can be used to engage an audience and how to identify, understand and evaluate key digital marketing metrics. Students then use this knowledge to critically evaluate a case study data set and make practical, responsible and ethical recommendations for the organisation.
This module has a strong practical focus and seeks to further develop cognitive, practical and transferrable digital marketing skills.
It addresses UoP Hallmarks 1, 4, 5, 6, 7, 8, 9, 10 and 11.
This module incorporates a Marketing Simulation game that allows you to test your marketing knowledge and compete with peers in groups to see who can most successfully run a business.
You'll use this opportunity to develop a strategic approach to planning business development and then reflect on the outcomes to build their understanding of marketing strategy.
Optional modules
You'll develop analytical abilities and critical thinking as you dive deep into an academic or industry topic. With structured support, such as workshops, seminars and 1:1 appointments, you'll formulate intriguing research questions, engage meaningfully with literature, and select appropriate methods.
This module cultivates an enterprising spirit as you tackle new territories beyond textbook learnings. The highlight is conceiving and executing your own investigation to derive impactful conclusions.
You'll reflect on each step while adhering to research ethics, ultimately producing a dissertation that demonstrates intellectual curiosity and creativity. Join us to showcase your passion through an inspiring piece of work!
Examples of past projects are: developing options for a bank for use of their banking halls for community financial education; creating a strategy for a facilities management firm to improve their marketing; helping a social enterprise to find ways to grow their user base with new service offerings.
You'll develop skills in teamwork, project management, design thinking and consultancy, and learn to practically apply business concepts from across your degree studies.
After an introduction to the organisation, your client will provide ongoing direction and guidance, and you'll be giving them regular progress updates. For most of the time, you'll be part of an independent, diverse team, managing priorities to achieve the project aims. You'll be supported throughout the module by your seminar tutor.
Much of your learning will be off-campus, meeting key stakeholders and conducting tasks such as customer surveys and interviews. We encourage an experimental and entrepreneurial approach, and you'll learn key skills in the seminars and online lectures. The coursework is a mix of 60% group work and 40% individual assessment.
You'll explore core concepts and tools as well as the ethical issues and digital dynamics shaping modern B2B strategy. Through guest lecturers and case studies, you'll discover how leading B2B brands engage networked partners and buyers.
You'll evaluate marketing tactics across the end-to-end customer journey, and formulate data-driven solutions tailored specifically to B2B marketing.
You'll finish this module with specialist knowledge to thrive in B2B marketing careers across tech, manufacturing and professional services.
Changes to course content
We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.
Therefore, some course content may change over time to reflect changes in the discipline or industry. If a module doesn't run, we'll let you know as soon as possible and help you choose an alternative module.
Teaching
91¸£ÀûÍø Business School is ranked 3rd in the UK for teaching power. You'll be taught by a dedicated team of specialist staff that includes a great mix of research expertise and industry experience.
The majority of your timetabled teaching will be face-to-face and will include:
- lectures
- seminars
- tutorials
- workshops
- practical sessions
We pride ourselves on the academic support we offer our students. In addition to our dedicated teaching team, you'll have a personal tutor, student engagement officers and study support staff to help you throughout your studies.
Assessment
Your assessments will depend on the modules that you take.
Assessment methods are likely to include:
- analysis of topical case studies
- written reports
- essays
- presentations
- examinations
- group work
- your choice of independent research
How you'll spend your time
One of the main differences between school or college and university is how much control you have over your learning.
We use a blended learning approach to teaching, which means you’ll take part in both face-to-face and online activities during your studies. As well as attending your timetabled classes you'll study independently in your free time, supported by staff and our virtual learning environment, Moodle.
A typical week
We recommend you spend at least 35 hours a week studying for this degree.
Your total study time will depend on the modules that you take, but in your first year this is what your week may look like:
- timetabled teaching activities (lectures, seminars, tutorials, classes and workshops) = about 15 hours a week
- independent study (research, reading, coursework and project work, alone or in a group) = about 20 hours a week
You'll probably do more independent study and have less scheduled teaching in years 2 and 3, but this depends on which modules you choose.
Term dates
The academic year runs from September to June. There are breaks at Christmas and Easter.
Types of support
Your personal tutor helps you make the transition to independent study and gives you academic and personal support throughout your time at university.
As well as regular scheduled meetings with your personal tutor, they're also available at set times during the week if you want to chat with them about anything that can't wait until your next meeting.
You'll have help from a team of faculty learning support tutors. They can help you improve and develop your academic skills and support you in any area of your study.
They can help with:
- improving your academic writing (for example, essays, reports, dissertations)
- understanding and using assignment feedback
- managing your time and workload
- revision and exam techniques
During term time, Faculty Academic Skills Tutors (AST) are available for bookable 1-to-1 sessions, small group sessions and online sessions. These sessions are tailored to your needs.
Support is available for skills including:
- University study
- Getting into the right study mindset
- Note-taking and note-making skills
- Referencing
- Presentation skills
- Time management, planning, and goal setting
- Critical thinking
- Avoiding plagiarism
If you have a disability or need extra support, the Additional Support and Disability Centre (ASDAC) will give you help, support and advice.
Our online will help you plan for managing the challenges of learning and student life, so you can fulfil your potential and have a great student experience.
You can get personal, emotional and mental health support from our Student Wellbeing Service, in person and online. This includes 1–2–1 support as well as courses and workshops that help you better manage stress, anxiety or depression.
If you require extra support because of a disability or additional learning need our specialist team can help you.
They'll help you to
- discuss and agree on reasonable adjustments
- liaise with other University services and facilities, such as the library
- access specialist study skills and strategies tutors, and assistive technology tutors, on a 1-to-1 basis or in groups
- liaise with external services
Library staff are available in person or by email, phone, or online chat to help you make the most of the University’s library resources. You can also request one-to-one appointments and get support from a librarian who specialises in your subject area.
The library is open 24 hours a day, every day, in term time.
The Maths Café offers advice and assistance with mathematical skills in a friendly, informal environment. You can come to our daily drop-in sessions, develop your maths skills at a workshop or use our online resources.
If English isn't your first language, you can do one of our English language courses to improve your written and spoken English language skills before starting your degree. Once you're here, you can take part in our free In-Sessional English (ISE) programme to improve your English further.
Arrival support
Whether you're travelling halfway around the world or just a few miles, starting university can be nerve-wracking. Our airport pickup service, international orientation week events, and amazing support teams will help you settle in.
Course costs and funding
Tuition fees
- UK, Channel Islands and Isle of Man students – £9,535 a year (may be subject to annual increase)
- EU students – £9,535 a year (including Transition Scholarship – (may be subject to annual increase)
- International students – £16,200 a year (subject to annual increase)
Please note, we'll confirm 2026 course fees soon
Funding your studies
Find out how to fund your studies, including the scholarships and bursaries you could get. You can also find more about tuition fees and living costs, including what your tuition fees cover.
Applying from outside the UK? Find out about funding options for international students.
Additional course costs
These course-related costs aren’t included in the tuition fees. So you’ll need to budget for them when you plan your spending.
Additional costs
Our accommodation section show your accommodation options and highlight how much it costs to live in 91¸£ÀûÍø.
You’ll study up to 6 modules a year. You may have to read several recommended books or textbooks for each module.
You can borrow most of these from the Library. If you buy these, they may cost up to £60 each.
We recommend that you budget £75 a year for photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.
If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose.
How to apply
Note this course is a top-up degree, which means you'll start in year 2 or 3.
September 2025 start
Have your results? Apply now through Clearing
If you have your results, you can apply directly to us now to start in September 2025.
Applying as an international student
Apply directly as an international student (including EU) for September 2025 entry. Or call our International Admissions team with any queries: +44 (0)23 9284 5113
Other start dates
September 2026 start
To start this course in 2026, apply through UCAS. You'll need:
- the UCAS course code – N502
- our institution code – P80
If you'd prefer to apply directly, use our .
You can also sign up to an Open Day to:
- Tour our campus, facilities and halls of residence
- Speak with lecturers and chat with our students
- Get information about where to live, how to fund your studies and which clubs and societies to join
If you're new to the application process, read our guide on applying for an undergraduate course.
Applying from outside the UK
As an international student you'll apply using the same process as UK students, but you’ll need to consider a few extra things.
You can get an agent to help with your application. Check your country page for details of agents in your region.
Find out what additional information you need in our international students section.
If you don't meet the English language requirements for this course yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
Admissions terms and conditions
When you accept an offer to study at the 91¸£ÀûÍø, you also agree to abide by our Student Contract (which includes the University's relevant policies, rules and regulations). You should read and consider these before you apply.